About btb

Thinking for the next century the Future

When you think about the future, what companies spring to mind as the driving force of that future? Where are the companies that keep pushing the boundaries of what's possible? Not just flashy or shiny - that's not the future - that's just decoration.

The answer is none. Not a single one seems to be on the verge of breaking the barrier to TRUE greatness.

Innovation requires that companies keep pushing

Eternal curiosity drives us to constantly push the boundaries of what's possible. 2099 is right around the corner! Imagination is the key to unlocking the possibilities of the future. The future is the imagination behind movies like the Matrix or sci-fi series like Star Trek or even the Jetsons. What's your future? Does it look like the same tech you've had for years or something you've never even heard of yet?

For all the companies that have stopped innovating, just get out of the way. We're ready for the future!

Perfecting yesterday's technology is the problem!

There's nothing worse than a company only focusing on perfecting (protecting) what they already have, instead of pushing the boundaries of what's possible. That is the definition of stagnacy and a main ingredient in most corporate layoffs right next to cost-cutting.

What's Next?

Take a look at our AuI Manifesto